I chose to live in LA because I honestly believe it’s the best place on Earth. The weather is phenomenal throughout the year, which keeps me outdoors and pumped full of Vitamin D. You can go to any restaurant and find food options that are free of gluten, sugar or dairy.
I also love that LA is so expansive. One minute I can be swimming in the ocean, then having a bite at Soho House in Malibu, followed by hiking up Runyon Canyon Park, before looking at Jeff Koons’ sculpture at The Broad.


The next minute I could be bumping into celebrity friends at a party and walking the red carpet of a movie premiere. And that’s just in one day! Where else can you do that?
I co-founded Entertainment Fusion Group (EFG), a full-service entertainment marketing and public relations agency, in 2002. We help brands, products and personalities build and grow through positive messaging in media.
Our job is to make these brands relevant and eventually turn them into household names. We’ve represented companies like Asics, LG Mobile and Tinder, and currently work with Diageo, Ubisoft, WE tv and SBE.
Most importantly, we throw the hottest parties in LA and organize big events all over the country. We are the ones behind everything, from the Rolling Stone Super Bowl extravaganza to the post-Oscar party Prince held at his house. I’m working all the time, but I love it.
LA is a great place to live as a PR executive because it’s at the forefront of all that is cool, sexy and relevant. So many trends and icons have started in this City of Angels — they call it that because I do believe this is heaven on Earth.
SATURDAY
9AM
After going through emails and social media, I put on workout gear and go to Erewhon Market (7660 Beverly Blvd) – a super-healthy grocery shop near my house – for a Health Warrior Chia Bar in chocolate peanut butter and a bottle of Generosity Water. Because of its high alkalinity, it’s better for you than regular bottled water.
Then I’m off to Training Mate (7825 Santa Monica Blvd) in West Hollywood for a circuit training class, my favorite workout at the moment. The owners hail from Australia, and I love their laid-back attitude and accents! It’s an insane session, but it’s really good for someone like me who has serious ADHD.
After the grueling workout, I drive to Earthbar (8365 Santa Monica Blvd) to refuel. I almost always get a Chocolate Supreme smoothie, because my eyes and brain think it’s a delicious dessert instead of a healthy drink. Occasionally I get a G Spot (get your mind out of the gutter), because it has a ton of protein as well as blueberries, blackberries, raspberries and peanut butter. It’s so delicious it even tastes a bit naughty.
Midday
This is the time I usually take business meetings on weekends. I’m a workaholic, I can’t help it. I head over to Zinqué (8684 Melrose Ave, West Hollywood), a hip French bistro located on Melrose Avenue in West Hollywood. It has a great outdoor patio which is perfect for weekend lounging, with an outdoor fireplace to boot. I order the salmon tartine, which is just the right amount of fish and crème fraiche on a perfectly toasted Poilâne bread from Paris. C’est magnifique! A glass of rosé is the perfect complement. This spot is never too loud and never too quiet, which makes it the perfect spot for my Saturday meetings or catch-up work on my laptop.